About
Whiteline Group was founded in Bangkok in 2013. Young, dynamic and adaptable, the three founders wanted an organization that would offer complete end-to-end business solutions in marketing products and services to Thai consumers with emphasis on measurable results vs KPIs.
Our 6 business units cover brand activation, retail media, retail execution, publishing, business consultancy and technology solutions. With a team of 80 talented and dedicated staff, our organization has grown quickly and demonstrated our capability and leading reputation as the trusted long term partner for retail marketing, activation and auditing activities in Thailand.
Our exclusive operation rights in partnership with VGI Global Media PLC to operate on BTS Skytrain and dunnhumby to operate in Tesco Lotus Express stores places us visibly at the centre of marketing campaigns that seek to engage and connect with audiences in Thailand.
How we’re different
We’re creative and we make the complicated simple. Our campaigns spark a memorable and enjoyable connection with audiences.
We have a deep understanding of business from different perspectives. Our solutions are innovative.
We’re professional and results-oriented. We measure and improve what’s relevant to a business or brand. We provide clear direction in tracking and reviewing results against performance sustainability.
We keep up-to-date on current trends and anticipate future trends. We work closely with clients to maximise business potential.
Our vision
To be a world-class business enhancement company focused on end-to-end business solutions
Our approach
We offer a customized and detailed marketing campaign to clients, built and designed to order. We are creative and push the boundaries of engaging and connecting with customers to present products and services in a novel and innovative way.
We build trust among our clients through our emphasis on transparency and results. We focus on establishing clear KPIs for each project and provide the tools to track and measure performance. We start from insight and strategy development, planning and execution before moving to comprehensive monitoring and evaluation of a campaign.
We seek long-term partnerships to develop a brand or organization’s strengths. We aim for pragmatic goals and sustainable solutions, leading to genuine business optimization and enhancement.
We believe in a winning mindset to accelerate our clients’ competitive business performance. This strengthens our team capability, courage and commitment.
Our values
Our culture and values
The three founders of Whiteline Group, Sujaree Asavamongkolkul, Taychanun Tangtevanon and Purim Sahasakul, have a combined experience of over 30 years in the industry. With diverse skills and strengths across the FMCG industry, business development and strategy, customer sales and operations, their complementary leadership abilities create a culture of openness, transparency and accountability.
Our values are:
Action – we have passion for actions
Growth mindset – we are proactive and seek out improvements in all aspects
Innovative thinking – we constantly thrive for breakthrough ideas and make it happen
Teamwork – we learn from, encourage and support each other
Entrepreneurial spirit – we keep developing this for a sustainable competitive advantage
Continuous improvement – we thrive to stay ahead of the market
