Whiteline Group | Whiteline THAITHAYAN
Whiteline Group, We are the right partner to deliver your business results with end-to-end approach with emphasis on measurable results vs KPIs.
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Whiteline Thaithayan is a leading independent publishing unit centred around the urban Thai market. Our editorial products cover lifestyle, art, culture, finance and fashion.

 

Our premier publications include Unlockmen.com, an online website dedicated to bringing fresh and original news to the urban male population. We have also launched the Ngonhoon (StockWhat) site linking first-time investors with financial experts.

 

These publications ‘influence the influencers’ – where high value individuals take in information and disseminate onwards, creating a ripple effect of impact across target audiences.

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Whiteline Thaithayan’s publications focus on under-tapped markets that are hard to read and/or hard to reach. We create publishing products that cut through to these demographics, with original and varied content in an engaging written and visual style.

 

Unlockmen.com is our premier publication for the urban Thai male. With lower media consumption and limited channels of direct communication, this educated, mid-to-upper income and growing group of consumers offers few direct avenues for direct marketing. Unlockmen is about unlocking men’s potential and creating a publication that suits this specific demographic without the feel of traditional men’s magazines and its accompanying stereotypes. Instead, it has a unique writing style, presentation and perspective on things that matter to the modern urban Thai male.

 

The Unlockmen.com website receives:

  • an average of 45,000-55,000 daily visits
  • an average of 1 million monthly visits
  • a 190% increase in traffic after the new web design completed in May 2015.

 

Different media packages are available for brands to advertise directly to target audiences via Unlockmen.com. We can create targeted advertising and communication campaigns to feature specific products and services for this hard-to-access clientele. We draw on our extensive data to help brands capture the interest of this group and offer a customized approach across many channels, including beyond this publication.