Whiteline BASES is a professional business consultancy. We provide in-depth business assessments, strategy consulting, and capability building to organizations to maximize business potential. Our services not only focus on commercial team management that can be tailored to each client’s requirements based on their strategic direction but also on people skills & capability building.
BASES stands for:
BA – Business Alignment
Defining what is right and appropriate for the business. We look in depth at category growth strategies and function alignment across all strands of business in an organization.
S – Strategies to win
Planning to do the right things for the business. These cover tailored marketing strategies to win consumers, trade marketing strategies to win shoppers, and sales strategies to win customers.
E – Execution excellence
Doing it right in-store and at the point of purchase is about selling and executing well. We review this aspect in depth and offer advice on improving processes.
S – Sustainable performance
Ensuring it is right means we can track and review performance. Sustainability is essential for the long term.
We provide a foundation to business growth and staff professional development. We start first with understanding you, your people and your business. We work closely with you to identify business goals and the pathways to achieving them.
Our well-regarded consultants have extensive experience across the consumer goods industry. Their valuable advice, know-how and first-hand experiences will help your business grow through successful strategies and in a sustainable manner.