Whiteline Group | Whiteline ACTIVATION
Whiteline Group, We are the right partner to deliver your business results with end-to-end approach with emphasis on measurable results vs KPIs.
whiteline group, whiteline activation, unlockmen, whiteline media
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Whiteline Activation offers tailored marketing activation services in Thailand and help brands build lasting positive impressions and associations with their target audiences.

 

We are the only company trusted by VGI Global Media Public Company Limited to solely manage and carry out marketing activation on Bangkok’s BTS (Bangkok Mass Transit System, or Skytrain). With access to over 800,000 riders per day, the BTS is a compelling platform for any brand wanting to reach a critical mass of consumers in a single exposure.

 

But we do more than just marketing activation on Bangkok’s BTS Skytrain. Our wide range of services include product sampling, troop activation and promotional booths in Bangkok and throughout greater Thailand. We are experts at targeting urban Thai consumers, understanding their needs and engaging with them in meaningful ways. We provide comprehensive research and strategic advice before launching the campaigns.

 

We track the effectiveness of each campaign, ensuring that brands receive business intelligence and hard data on the best way to connect with their target audiences. Our innovation and creativity go beyond traditional ways of engaging customers as we help companies maximize returns on their marketing investment.

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Whiteline Activation offers end-to-end marketing services to our clients. Our activation experts work with clients from the initial phase of campaign planning through to the final phase of performance measurement to evaluate campaign effectiveness.

 

We help our clients maximize business results through innovative activation strategies and targeted modes of communication. Unlike traditional activations that ‘push’ products to mass consumers, we employ interactive technologies and creativity that aim to inspire and engage the target audience for lasting positive brand impressions. We help brands connect to their customers and consumers through memorable, fun and genuine experiences.

The way we work is to:

Develop

We develop a strategic approach with each client, drawing on relevant insightful information and historical data.

Create

We create an activation event tailored to a brand’s needs, based on campaign objectives and agreed KPIs (Key Performance Indicators).

Execute

We deliver on the activation plan and closely monitor the day-to-day activities of the campaign to ensure operational excellence.

Evaluate

We evaluate the effectiveness of the campaign by reviewing the set metrics and providing a comprehensive post-campaign evaluation report.

We create customized campaigns tailored specifically to the scale and budget of each brand. Furthermore, we offer clients full transparency with live updates and in-depth data on the results of the activation.

Some examples of how we’ve helped brands connect to their target audiences include:

 

  • In November 2014, we launched the concept event Slowfest: FARM RAK in Bangkok. An event to showcase and promote slow living, we collaborated with DONT Journal and SC Asset to launch a lifestyle market that featured more than 200 store vendors and attracted over 5,000 attendees.
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