Whiteline Group | Elysium. Earth. Hero
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Elysium. Earth. Hero

Elysium. Earth. Hero

In the year 2154, two classes of people exist: The very wealthy live on a pristine man-made station called Elysium, and the rest of us live on an overpopulated, ruined Earth. The hero is the person who will change the destiny for the rest of us.

Whiteline Activation designed an interactive game to help Sony Pictures promote the launch of their new movie, Elysium. BTS commuters interacted with the game by scanning their wrists stamped with the Elysium code just as they would in the movie. This action activated the game, and the winner ‘the hero’ won the buy-1, get-1 free coupon ticket to see the movie at the IMAX.

Client

SONY PICTURES

Activities

interactive game, buy-1, get-1 free coupon distribution

Industry

Entertainment

Product

Elysium Movie

Date

October 7, 2013

Category

WHL Activation